Wybe WeystersOptimize for Trust — 6. The BusinessIn a commercial environment, it is frowned upon if you say: “I don’t give a shit about your business.”3 min read·Mar 8, 2021----
Wybe WeystersOptimizing for Trust — 5. The SelfWhat does “taking good care of yourself” for a company look like in real life?11 min read·Jan 3, 2021----
Wybe WeystersOptimizing for Trust — 4. Two worldsTaking good care of yourself as a company is as vital for a company as it is for a person. Most companies are doing it wrong, though. Why?8 min read·Jun 24, 2020----
Wybe WeystersOptimizing for Trust — 3. Why?Shifting a culture from one dominated by control to one reliant on trust. Do you have any idea of the mind-power you unleash when doing so?6 min read·Apr 16, 2020----
Wybe WeystersOptimizing for Trust —2. Core Beliefs.Ever seen a pro athlete start a practice session in the middle of an important mach? No. So, why is this common practice for your company?7 min read·Mar 25, 2020----
Wybe WeystersOptimizing for Trust — 1. An Introduction.A highly customizable process of small changes, step by step, optimizing your organization for trust.2 min read·Mar 19, 2020----